Hiring Email Marketing & Lead Generation Specialist
We are hiring an Email Marketing & Lead Generation Specialist to build and scale our email acquisition and outbound funnel. The ideal candidate is data-driven, detail-oriented, and experienced in creating high-performing email campaigns that generate qualified leads and drive revenue. You should have a strong understanding of both inbound and outbound strategies, with the ability to optimize targeting, messaging, and deliverability to maximize performance across the funnel.
About Job:
As an Email Marketing & Lead Generation Specialist, you will play a critical role in driving scalable customer acquisition and revenue growth through high-performing email strategies. This position focuses on building and optimizing inbound and outbound email funnels, generating qualified B2B leads, and converting prospects into customers through structured, data-driven campaigns. You will be responsible for managing the full lifecycle from lead capture and data enrichment to campaign execution and performance optimization within a fast-paced, results-oriented environment where precision, compliance, and measurable outcomes are essential.
About Role:
About Skills & Requirements:
Key Skills
Email Campaign Strategy & Execution
Design, build, and optimize inbound and outbound email campaigns, including lead nurturing sequences, cold outreach, and conversion funnels. Ensure campaigns are structured for maximum engagement and revenue impact.
Lead Generation & Funnel Optimization
Develop and scale lead acquisition systems using landing pages, forms, and lead magnets. Continuously improve conversion rates across the funnel using data-driven insights.
B2B Outbound Prospecting
Identify and segment target audiences based on ICP. Execute personalized, high-quality cold email campaigns using platforms like Apollo.io and ZoomInfo.
Marketing Automation & CRM Management
Manage and optimize email workflows using platforms such as HubSpot, Mailchimp, or Klaviyo. Maintain accurate segmentation and lifecycle tracking.
Data Enrichment & List Quality
Enrich and validate lead data using Clearbit and Hunter.io. Ensure database hygiene, low bounce rates, and strong deliverability.
Performance Analysis & Optimization
Track and analyze key metrics such as open rates, CTR, conversion rates, and revenue impact. Conduct A/B testing on subject lines, content, and CTAs to continuously improve performance.
Email Deliverability & Compliance
Maintain strong sender reputation through proper setup (SPF, DKIM, domain warming). Ensure all campaigns comply with GDPR and consent-based marketing practices.
Copywriting & Messaging
Write or coordinate high-converting, personalized email copy tailored to different audience segments and funnel stages.
Collaboration & Reporting
Work closely with marketing and sales teams to align on lead quality and pipeline goals. Provide regular performance reports and actionable insights to optimize campaigns.
Requirements
Bachelor’s degree in Marketing, Business, or a related field
2+ years of experience in email marketing, lead generation, or growth marketing
Hands-on experience with CRM and email marketing platforms such as HubSpot, Klaviyo, or Mailchimp
Strong understanding of inbound and outbound email marketing strategies
Experience with lead sourcing and enrichment tools such as Apollo.io, ZoomInfo, Clearbit, and Hunter.io
Familiarity with email deliverability (SPF, DKIM, domain warming, inbox placement)
Analytical mindset with the ability to interpret data and optimize performance
Strong written communication and copywriting skills
Self-motivated, detail-oriented, and results-driven
About the Package:
We offer a competitive, performance-driven package designed to support your growth and reward measurable results:
Base Salary: Competitive fixed monthly compensation based on experience and expertise
Performance Incentives: Uncapped bonuses linked to lead generation, conversion rates, and revenue performance
Growth Opportunities: Clear progression into senior growth, lifecycle marketing, or marketing automation roles with continuous learning support
Benefits: Health insurance, paid time off, annual leave, and employee wellness initiatives
Tools & Resources: Access to leading platforms such as HubSpot and Klaviyo, along with advanced lead generation and analytics tools
Recognition & Rewards: Performance-based recognition, team incentives, and rewards aligned with campaign success and business impact
About Us:
BERKELEY Middle East Holding Company is a multinational group with decades of sustained growth and a strong global presence. The company operates across a diverse range of industries, delivering integrated services and consultancy solutions worldwide.
Our core sectors include Education, Engineering, Real Estate, Conferences, Energy, Agriculture, Healthcare, Women’s Initiatives, Media Production, Management Consultancy, Immigration Consultancy, Investment Advisory, Trading, Fashion, Hospitality, and Cleaning Services.
Driven by innovation, operational excellence, and strategic expansion, BERKELEY is committed to creating long-term value for clients, partners, and communities across international markets.
